When you think about how many talented artists and music brands there are in the world, you might think that promoting your music is a joke. But if you know how to use the internet to improve yourself and connect with others, you can make your work heard by the world like a pro. If you want to know how to market your work, keep reading!

Be Prepared to Market Your Music

Make sure you’re ready to release your music to the public. This is the most important point. If you upload a bad record or song, it’s difficult to take it back. So the best approach is to only release songs that are great and not songs that you will regret. The website below provides some tips on how to know when your work is ready to be released to the public.

• If possible, first seek advice from those who are the masters of music. Build a good relationship with the producers and understand what kind of music they like. Once 60% of the producers think the song is worthy of release, that’s a good start because producers are always more demanding than fans. Remember: You must first take the time to build the necessary relationships.
• Find sites like Soundout that help you share your music with music fans, and use them to understand how your music sounds to music fans. This is an extremely important resource if you are not that familiar with professional relationships, or if you value your potential fans more than your producers!

Build your own “brand”. It’s important to promote your music, but you have to realize that it’s also about promoting yourself. You have to realize that you are not just a musician, not just a band member, you are a work in your own right. The work needs to be as attractive as possible, so you also need to make yourself as unique and surprising as possible, so that your fans will be “crazy” for you and obsessed with your music.

• Think of yourself as Jessica Ann Simpson and Kim Kardashian. These women regard themselves as trademarks and their names as products. They know that even shoes and shower gel can sell like hot cakes just because they use them.

Know your target audience. The best music can get the worst reception if it reaches the wrong audience. If you like techno music, show the difference between it and soul, electronic music, and slow rock. Figure out what kind of music you want to create, and who is most interested in this music. This will help you attract fans, gain a high profile, and help your records chart and sell.

Market Your Music Online

Promote your music on Twitter. Twitter is a great platform to connect with your fans and increase your visibility. To get the most out of Twitter, you must know more about record publishing and web pushing. Next, I’ll tell you some other things you can try when using Twitter.

• Learn to use live-tweet. When you have a unique opinion on something (whether it’s about your concert or the Grammy Awards), put it on a live tweet and let your fans join in the discussion!
• Provide a link to your video or music.
• Sharing and recommendations from masters can earn you more attention.
• Take some attractive photos to grab the attention of your fans and make them want more of them.
• Take the time to respond to your fans. Respond openly to your fans and let everyone know how much you care. To make your fans feel special – send them more informative emails.

Promote your music on Renren. The best way to do this is to create a public page. This will give you a place to connect with your fans while keeping your personal and professional lives separate. Use this page to publish some basic information and additional content to your fans, tell them what albums you will release, when you will hold concerts, and other news they want to know. Here are some things to keep in mind when using Renren to promote your music.

• Interact with your fans. Always ask your fans for their opinions and take the time to respond to their comments. This will make them feel more connected to you and your work.
• Get in touch with other artists using Renren. If you know an artist whose music is similar to yours but has more fans, try asking him if he can help recommend your work on his homepage, which can increase your popularity.
• Create some hot spots. Invite fans to discuss your latest concert on Renren. Even if there is already a similar topic, doing this will make more people pay attention to you.

Use the Instagram app to promote your music creations. You can use this software to attract more fans. You should synchronize it with everyone to get more people’s attention at the same time; you can also post more statuses to increase your visibility. Post more photos of you and other band members rehearsing, or even capture moments when you messed up, to show everyone that you are a human being.

• Spend time interacting with fans. If they post a photo from your concert, be sure to like it.
• Try to update your status on a weekday afternoon to attract more readers.
• Like and comment on your fans’ photos on Instagram to gain attention for yourself.

Market your music through a website. Although traditional social media is an excellent platform for promoting your music, it is still necessary to have a website of your own. This will guide your fans in the right direction in the most professional way possible. Your website should feature information about your concerts, music, growth stories, and anything else that will make your fans even more fascinated with you.

• Use social media to promote your website and include the URL in any material you publish on social media.
• If you want to stand out from the crowd, spend the money to build your website with your name. Don’t expect websites that promote many bands at the same time.

Promote your music online. Make your music available on Spotify, RadioAirplay, Deezer, Singrush and iTunes. This will make you look more professional the next time a venue manager or fan asks you where to find your music.

• When promoting and promoting your music, remember to use the album title. This tells the listener where on the album they can find your music.
• Create profiles on SoundCloud, ReverbNation, and Bandcamp. Having a presence on some of the major music sites can help you attract followers and fans. Use content-sharing sites like CoPromote to share your music with more people.

Market Your Record Physically

Build the right relationships. Whenever you go out, remember that this represents a great opportunity to build relationships with people in the music industry. You can start little by little by following producers and artists online, and then find ways to meet them at concerts, small parties, or other social events (ones you’re invited to, of course). Don’t force it, wait for it, and when the opportunity comes, grab it and sell yourself to the music industry as much as possible.

• Always be polite and approachable because you never know who may be able to help you in the future.
• Also, focus on building good relationships with your fans. If your fan wants to interview you privately, or even online, try to give him or her the opportunity. Even if it’s only for a small group of people, it’s increasing your visibility.

Prepare the ultimate press kit. This packet should include habits and information that have shaped you as an artist and person in the music industry. He includes your band’s biography, detailed introduction, promotional brochures, promotional photos or any moderately successful interviews you have accepted, a few demo songs, and of course, contact information. The website below will tell you some things you must remember when designing your promotional bag.

• Do not include unlimited links and information. Don’t suck the curiosity out of your fans.
• Be concise when introducing yourself or anything else. Give the most critical information: hometown, band members and their lead instruments, record releases, tour schedule, recording studio, producer, and your agent’s contact information.
• Your samples must be of high quality and professionally produced – don’t just bake them at home. Always remember: you only have less than thirty seconds to capture the audience’s heart, so make the most of it!
• Prepare a flyer that records both past and present aspects. This will show that you are a growing potential stock.
• Prepare some professionally taken 8*10 photos. Remember: these photos must show off your uniqueness.

Find an agent. An agent is responsible for providing you and your band with all-round advice. You need to find an agent who has successfully promoted other artists. He must be someone with extensive resources and a high reputation in the music industry. Try to find some suitable agents through music industry primers, and if they can provide advice, try to ask them to help you build your network.

• Don’t volunteer your promotional materials. Ask your agent first if you can do this. If not, you still have a way to continue.

Hold as many concerts as possible. Concerts can be a great way to promote your work and connect you with your fans. Whether it’s for Green Food Day or performing on a small stage at your local pub, sing your heart out and sing your name out. Make good use of the time after the concert to communicate with fans.

• Fans love free stuff. Take advantage of your concerts and give fans free T-shirts with your band’s name on them, merchandise, golf balls, or anything else that will help promote you.
• If there are other bands at the concert, chat with them and get to know them. Compliment their music, and if you get along well, ask them to support you.

Tips

• The biggest mistake you can make is releasing your work before it’s fully developed. Make sure that any work you plan to publish is polished!
• Try to make some of your songs available for free download. Before traveling around the world, you must first catch up with your local fans. With fans, there is also the best means of promotion.